Twitter, Facebook, Instagram the three most successful social media networks brands today. Statistics show that social media helps billions of people in the world. Among so many social media networks, demographic analysis shows that the three social media platforms mentioned above are the most successful.
Everyone knows Facebook. Not only being among the world’s most popular platform among Twitter Instagram Facebook, but nearly 33% of the world’s population connections are over Facebook. The world’s human population is about 7.787 billion, and 2.5 billion of them tend to use Facebook once a month.
Facebook is a pretty good place for marketing. As of the ending of 2019, Facebook had over 248 million active users in the USA and Canada. We found that 68% of all U.S. adults have an account. When going through demographics, we found some slight differences; for instance, 74% of adult women are Facebook users.
Most Adults use this Platform, about 80% of 18- to 49-year-olds have an account. But in America, the old folks In the age group 50-64, 65% are on Facebook, as are 41% of those 65 and older.
College graduates tend to use this Platform compared to High school graduates, as are those living in the countryside of America. I’m sure anyone who uses social media to connect with family and friends must be using Facebook.
Perhaps this is why facebook’s initial public offering (IPO) was one of the most anticipated in financial history. Facebook was made public in May 2012 at a valuation of $104 billion, which became the third-largest IPO in history in the U.S. at the time.
Digital advertising is one of the ways Facebook makes money. In 2019 Facebook earned $70.7 billion up significantly from $55.84 billion the year before. But that all changed when costs and expenses rose. Facebook earnings fell to $18.48 billion compared with $22.11 billion.
Facebook founder and CEO Mark Zuckerberg is the largest shareholder. As of April 2019, he controlled 12.17 million Class A shares and 365.72 million Class B shares. Because of that, he got 53% voting power over the company.
If you love Donald Trump, then you ave to love twitter. He has direct access to the 31 million Americans who are on this Platform. As of April, he had more than 75 million followers.
Most users on this Platform tend to be college graduates. In a range of 0 to 100, 24% of adult Americans claim to have a twitter account. In the age group of 18-to 24-years-olds, about 45% of users tend to use twitter. 33% of users tend to be in the age group of 25-29 and 27% for the 30-49 age group. Also, its user tends to be affluent and live in the city.
The co-founder, CEO, and company director holds 18 million shares of the company.
Instagram (Twitter Facebook)
I love Instagram. I mean, I have so many friends who cannot seem to survive without Instagram. This social network for sharing photo and video sharing is viral among 18-to 24-years-olds. In this age group, 71% of users have an Instagram account.. 54% of users have an account in the age group 25- to- 29-years-old. In the age group 30-49, only 40% of America uses Instagram. Usage for old folks drops off in America as 21% of those under the age group 50-60 use Instagram.
When the news about Facebook buying Instagram was out, most people were skeptical about the purchase because the photo-sharing site was just two years old and didn’t have any significant revenue at the time. But that all changed in 2018. According to Bloomberg analysts, the platform worth was $100 billion, with revenue surpassing $10 billion.